Tuesday, March 27, 2007

Garbage Singer Trashes Fur in Dramatic peta2 Ad, First of its Kind

Shirley Manson Gives Exclusive Interview, Sponsors Big Giveaway at peta2.com

Stunning Shirley Manson is dressed to kill in her new ad for peta2. But the Garbage singer is holding a gruesome accessory—the dead body of a skinned fox—beside the caption “Here’s the Rest of Your Fur Coat.” The ad is a dramatic bid to show people that every fur coat, collar, and cuff is made from many animals who endured tremendous suffering. The campaign debuts in Manson’s hometown of Edinburgh this week, where hundreds of copies of the hard-hitting ad are being posted throughout the city. Manson is also sponsoring a “Fur Is Garbage” giveaway at peta2.com, where visitors can register to win posters of the ad, a signed copy of Garbage’s hit album Bleed Like Me, and a T-shirt autographed by Manson. Manson also talked about her career and her disdain for fur in an exclusive interview with peta2, the world’s largest youth animal rights organization.

Manson declares, “I believe very strongly in the ethical treatment of animals.” She credits her young fans with fostering her awareness of animal suffering. “A lot of my fans are very pro-animal rights, and have often, when I have been wearing fake fur … said, ‘Is that real?’ and really gotten upset, and I have had to reassure them, ‘No, it’s cool, it’s fake, don’t worry.’ They have made me very conscious of it, and I am really grateful that they have made me pay attention.”

Animals on fur farms are killed by poisoning, electrocution, or neck-breaking. Animals trapped in the wild for fur are often left to suffer for day in steel-jaw traps before they are bludgeoned or drowned. PETA has obtained undercover video footage of a fur farm in China—now the world’s leading fur exporter—in which animals are shown being smashed on the ground and skinned alive. Fur from China is sold in virtually every mall in the U.S.

Manson joins an ever-growing list of musicians—including Trent Reznor, Le Tigre, Fall Out Boy, Peaches, Morrissey, and Pink—who have teamed up with peta2 to inspire kids to challenge outdated, cruel attitudes about animals.

Manson’s dress was designed by Stella McCartney, and the ad was shot by top photographer Frank W. Ockenfels. To register for the giveaway and read more of Manson’s interview, please visit peta2.com or click here.

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