Friday, March 2, 2007

Mates of State Bare All in New Anti-Fur PSA for peta2

Husband and wife indie rock duo Mates of State have teamed up with peta2—the world's largest youth animal rights organization--to create a brand new anti-fur PSA, currently featured on along with behind-the-scenes footage of the photo shoot with the pair.

In the PSA, Kori Gardner (vocals and electric organ/keyboard/piano) and Jason Hammel (vocals and drum set) bare it all in a sensual embrace to make an inspirational statement to fans: "We'd Rather Go Naked Than Wear Fur."

Why have Mates of State teamed up with peta2 to ask people to stop wearing real fur? Animals killed for fur are poisoned, gassed, anally or vaginally electrocuted, have their necks broken, and many are skinned alive. Millions of dogs and cats are killed in China for the international fur trade—their fur can wind up anywhere in the world, because it is often intentionally mislabeled as fur from other species. Kori and Jason jumped at the chance to shoot a PSA for peta2 urging their fans to shun fur. Kori explains, "Anti-Fur is something I have always believed in…I've always just felt really at odds with people wearing fur, so of course we'd want to be a part of an anti-fur campaign." She continues, "Every time I see someone wearing fur, I…really just cringe."
Mates of State join an ever-growing list of musicians—including The Shins, Death Cab for Cutie, and Tegan and Sara—who have teamed up with peta2 to inspire fans to challenge outdated, cruel attitudes about animals.

For a direct link to the peta2 web feature, please click here.


USA Today's Pop Candy
Harley Sears
Brooklyn Vegan

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