Monday, March 19, 2007

Pharmacists' Frontman Prescribes Vegan Diet in New peta2 Ad

Visitors to Can Win Prize Package and Hear Why Ted Leo Thinks Animals Should Remain With the Living

“Love Animals—Don’t Eat Them. Go Vegan,” says veteran singer-songwriter and Pharmacists frontman Ted Leo in his new ad for peta2, the world’s largest youth animal rights organization. Visitors to can view the ad and register to win a copy of Leo’s newest album, Living With the Living—which debuts March 20 from Touch and Go Records—as well as an iPod shuffle. They can also hear how going vegan has helped define who Leo is today in an informal interview taped during the shoot.

“I think that speaking out about anything that is important to you has a place anywhere, and being vegan is an important part of who I am,” says Leo, who has repeatedly been nominated for peta2’s “World’s Sexiest Vegetarian.”

A New Jersey native who got his start in the East Coast post-hardcore scene of the late ’80s, Leo has managed to stay true to the sound of punk all these years. Living With the Living—produced by Fugazi’s Brendan Canty—is no exception. The album has the added bonus of a subtle infusion of soul and R&B. As singer, songwriter, and guitarist for the group, Leo has never shied away from speaking his core beliefs or expressing them in his music.

“If someone sees the ad that I’m in, and they haven’t thought about these things before, and it leads them to think about them, that’s fantastic,” says Leo, who went vegetarian at 18 and vegan not long after.

Leo joins a growing list of musicians—including Forrest Kline of hellogoodbye, Chris Walla of Death Cab For Cutie, Meg & Dia, and Mates of State—who have teamed up with peta2 to inspire kids to challenge outdated, cruel attitudes about animals. Also featured on are celebrity interviews, message boards, merchandise, downloadable voice-mail recordings, and chances to win great prizes like free concert tickets, iPods, and more.

For more information, to register to win the album and iPod, and to see the interview, please visit or click here.

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